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Efytaxi: "Una Carrera Inesperada"
Ocampo Bonilla, Edwin; Vellojín Helíaz, Andrea; Vellojín Helíaz, Marcela; Cátedra.René Morales Carazo de EmprendimientoCase INCAE-31279_SEntrepreneurshipCon el deseo de emprender, Juan Bernardo Toro y Mario Lacayo se unieron para ofrecer en Nicaragua, una nueva alternativa de transporte selectivo, por medio de una aplicación para usar en teléfonos inteligentes. Por más de un año, Toro y Lacayo trabajaronStarting at €8.20
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Tecnosol 2016
Cifuentes, Martha Sofía; Pérez Pineda, FelipeCase INCAE-12525-EStrategyThis case presents Tecnosol, a firm dedicated to the sale and installation of solar panels for both the rural and urban markets. The firm had begun in Nicaragua in 1998 and by 2016 had expanded to three other countries in Central America. Its inclusive business model catered especially to the rural and remote communities with no access to electricity. The company was facing challenges related to financing and updating its expansion strategy in or...Starting at €8.20
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Concentrix Nicaragua: The New and Growing Focal Point in Latin America
Rodríguez Redondo, Carlos; Torres Cóndor, JoséCase INCAE-31335_E-EStrategyEn abril de 2017, Javier Hugentobler recibió una propuesta para aceptar un nuevo cliente para la subsidiaria de Concentrix en Nicaragua, en un área de tecnología, la cual es nueva para la operación nicaraguense. La propuesta incluía un cliente muy importante, una empresa llamada FT100, en referencia a una de las 100 mayores empresas del mundo según el ranquin del Financial Times, en un área de tecnología, la cual no había sido desarrollada en Ni...Starting at €8.20
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Concretix Nicaragua: El nuevo foco de Crecimiento en América Latina (B)
Rodríguez Redondo, Carlos; Torres Cóndor, JoséCase INCAE-31336_SStrategyEn abril de 2017, Javier Hugentobler recibió una propuesta para aceptar un nuevo cliente para la subsidiaria de Concentrix en Nicaragua, en un área de tecnología, la cual es nueva para la operación nicaraguense. La propuesta incluía un cliente muy importante, una empresa llamada FT100, en referencia a una de las 100 mayores empresas del mundo según el ranquin del Financial Times, en un área de tecnología, la cual no había sido desarrollada en Ni...Starting at €5.74
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Eandis: Financing the Roll Out of Smart Meters in a Regulated Environment
Filip Roodhooft; Ilan Momber; Leonardo Meeus; Samson Yemane HadushCase IVEY-9B19N003-EFinance, StrategyIn 2014, Eandis System Operator CVBA (Eandis), a low- and medium-voltage power distribution system operator (DSO) in Belgium, had an ambitious plan for investing in a smart metering infrastructure, but the regulatory context was uncertain. The company had been operating in a regulated monopoly characterized by a cost-plus pricing regime. The regime allowed the company to recover its costs through the tariffs it charged grid users for access to th...Starting at €8.20
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Behavio Labs: Scaling Survey Software into a Global Product
Ladislav Tyll; Mohit SrivastavaCase IVEY-9B20M066-EEntrepreneurship, StrategyEstablished in 2014 by a group of five friends in the Czech Republic, Behavio Labs was a consumer behaviour analytics company that launched the popular product Minute. The Minute digital application accurately measured respondent views and expanded employee engagement to help companies make the right decisions when launching new products, or to improve employee working conditions. By 2018, Behavio Labs had achieved considerable success in the Cze...Starting at €8.20
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The Royal Belgian Football Association: A World-Class Digital Strategy
Willem Standaert, Xiao Xiao, Ning SuCase IVEY-W25611-EInformation Technologies, StrategyThe Royal Belgian Football Association (RBFA), the governing body of Belgian football, had experienced tremendous success on the pitch and wanted to capitalize on its success with business growth. However, the football industry was challenged by increasing internationalization, commercialization, and digitalization. Engaging diverse stakeholders, including a changing demographic of fans, through digital channels became pivotal.
Against thi...Starting at €8.20
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Worldwide Niche Marketing (Spanish version)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-504S18MarketingDeals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance graphics projector at a considerably lower price than Barco's existing projector. As a result, Barco is faced with being preempted in their fastest growing segment by a competitor ...Starting at €8.20
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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Monnikenheide
Mei Qi; Lieven DemeesterCase IVEY-9B13D020-EEntrepreneurship, Leadership and People Management, Service and Operations Management, StrategyFounded in 1973 with a vision of inclusion, integration and normalization, Monnikenheide had pioneered a series of innovative approaches to improve the quality of life of people with mental disabilities. It had introduced some of its practices to local partners in China, India and Indonesia and now had the most sought-after facilities in Belgium for families with special-needs children and other family members. At the age of 69, the co-founder of...Starting at €8.20