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Babcock International Plc.
Wells, John R.; Danskin, GalenCase HBS-714496-EStrategyIn 2013, Babcock International Plc (Babcock) was the largest engineering services provider in the UK with sales of over 3 billion. Under the leadership of CEO Peter Rogers, Babcock had grown revenues and profits nearly tenfold over the previous decade as it benefited from increased public sector outsourcing. In 2012, for the UK's Ministry of Defense (MOD), Babcock trained over 50,000 troops, maintained the nuclear submarine fleet, provided engi...Starting at €8.20
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ASOS PLC
Wells, John R.; Ellsworth, GabrielCase HBS-716449-EStrategyLaunched in 2000, ASOS was one of the world's largest online fashion specialists in 2016. Focusing on young consumers aged 16-25 years, the company offered over 80,000 items on its websites, many times more than the largest fashion stores, and added several thousand new lines every week. Based in the United Kingdom, ASOS shipped products to 240 countries and territories, and international sales represented more than 50% of total revenues. But whe...Starting at €8.20
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Bulb 2017: Launch
Wells, John R.; Weinstock, BenjaminCase HBS-719441-EStrategyRapid Growth" (719-442). It describes the launch of Bulb, a renewable energy supplier entering the highly competitive UK market in August 2015. By the end of March 2017, Bulb had grown to supply 29,311 properties, well ahead of its Launch Plan of 23,166 and beyond the point of breakeven. It had been a slow start, and growth had been volatile, reaching a rate of over 3,000 new members per week at one point, putting severe strains on service level...Starting at €8.20
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J Sainsbury Plc, Road to Recovery
Wells, John R.; Danskin, GalenCase HBS-713453-EStrategyTo maximize their effectiveness, color cases should be printed in color. In 2012, J Sainsbury Plc (Sainsbury's), the number three supermarket chain in the UK with 22.3 billion in sales, appeared to have put the troubles of the past behind it. For over 70 years, Sainsbury's had been the UK's largest grocer, but Tesco had overtaken it in 1995 and then Asda knocked it into third position in 2003. When Justin King took over as CEO in 2004, UK sales...Starting at €8.20
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Bulb 2015: Foundation
Wells, John R.; Weinstock, BenjaminCase HBS-719440-EStrategyRapid Growth" (719-442). It describes the foundation of Bulb, a renewable energy supplier entering the highly competitive UK market in August 2015. Founders Hayden Wood and Amit Gudka were hoping to capitalize on the hundreds of thousands of customers switching their energy provider each month, by promising excellent customer service, a simple, low-price tariff, 100%-renewable electricity, and services to reduce energy consumption. At the time t...Starting at €8.20
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HelloSelf: Foundation
Wells, John R.; Weinstock, BenjaminCase HBS-719492-EStrategyOn January 6, 2019, HelloSelf, a London-based "BrainTech" company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members "Be your Best Self." The company provided its registered members with access to a clinical psychotherapist, a life coach, and an AI engine that personalized advice. The platform provided members with the ability to set goals, track progress, and discover new things about themselv...Starting at €8.20
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Troubles at Tesco, 2012
Wells, John R.; Danskin, GalenCase HBS-713452-EStrategyTo maximize their effectiveness, color cases should be printed in color. It was October 3rd, 2012, and all was not well at Tesco, the UK's largest supermarket chain with revenues of 64.5 billion ($104 billion). CEO Philip Clarke unveiled the first half-year profit drop in almost 20 years and, in the UK, the majors Asda and Sainsbury were closing the market-share gap, while niche players like hard discounter Aldi, with prices as much as 20% belo...Starting at €8.20
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Making UK Energy Smarter
Wells, John R.; Weinstock, BenjaminCase HBS-719438-EStrategyThis case describes the history of the United Kingdom's domestic energy industry and the country's efforts to create a more competitive, greener, and distributed power sector. On July 24, 2017, the United Kingdom government and the industry regulator, the Office of Gas and Electricity Markets (Ofgem), published a report listing 29 actions to be taken to "remove barriers to smart technologies," "enable smart homes and businesses," and "improve acc...Starting at €8.20
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Bulb 2018: Rapid Growth
Wells, John R.; Weinstock, BenjaminCase HBS-719442-EStrategyLaunch" (719-441). After a wild and volatile year, Bulb, a new entrant in the UK residential energy market, ended March 2018 with 329,127 properties, 1.2% of the total residential energy market. This was 150% ahead of a plan for 130,000 properties and almost ten times the size the founders, Amit Gudka and Hayden Wood, had imagined in August 2015 when they first launched. Bulb was now one of the top 12 energy suppliers in the UK. Gudka and Wood w...Starting at €8.20