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Royal FloraHolland: The Dutch Floriculture Supply Chain
P. Fraser Johnson; Ken MarkCase IVEY-9B16D015-EService and Operations Management, StrategyIn January 2016, the program director of Royal FloraHolland and a supply chain consultant met to develop a supply chain strategy that would allow Royal FloraHolland to adapt to the changing competitive environment that jeopardized its business model. Royal FloraHolland was the largest floriculture auction organization in the world, selling more than 30 million flowers and plants daily. Located in the Netherlands, Royal FloraHolland was a co-opera...Starting at €8.20
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The Access to Medicine Index (A): Engaging Stakeholders and Attracting Funding
Afshin Mehrpouya; Diane-Laure Arjalies; Ken MarkCase IVEY-9B17M010-EStrategyThe founder of the Access to Medicine Foundation, based in the Netherlands, had a goal to research and publish a biannual, global survey of pharmaceutical companies and their rankings, in terms of their effects in providing needed medicines to people in developing countries. When the first two iterations of the Access to Medicine Index (ATMI) were published in 2008 and 2010 (see case A), the most prominent challenges were engaging stakeholders—go...Starting at €8.20
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The Access to Medicine Index (B): Making an Impact
Afshin Mehrpouya; Diane-Laure Arjalies; Ken MarkCase IVEY-9B17M011-EStrategySupplement for product 9B17M010.Starting at €5.74