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Operations Strategy at Galanz
Stephen (Chi Hung) Ng; Barbara Li; Xiande Zhao; Xuejun Xu; Yang LeiCase IVEY-9B10D005-EEntrepreneurship, Service and Operations Management, StrategyStarting from a humble beginning of being a manufacturer of down feather products owned by Shunde Township, Galanz Enterprises Group Co. Ltd. (Galanz) had transformed itself into a world class manufacturer of microwave ovens producing about 50 per cent of the global output in 2003. This case describes the competitive and operational strategies that Galanz used to achieve such a meteoric growth. The company started out with a clear competitive str...Starting at €8.20