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SoulCycle: The Road Ahead
Nanda, Ashish; Van Den Steen, Eric; Boyar, JeffreyCase HBS-718499-EStrategyJulie Rice and Elizabeth Cutler founded SoulCycle, an indoor cycling studio chain, in 2006 as more than a health club; they wanted it to become a lifestyle brand that would "empower riders in an immersive fitness experience." By early 2015, SoulCycle had grown to 38 studios in seven metropolitan areas. In March 2015, Equinox, a luxury fitness company that had financed SoulCycle's expansion in 2011, approached the co-founders with an offer to buy ...Starting at €8.20
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SoundCloud: Subscription Streaming
Nanda, Ashish; Van Den Steen, Eric; Wu, Andy; Boyar, Jeffrey; Bennett Slater, BonnieCase HBS-719430-EStrategyThis case study examines the open innovation journey at Fujitsu, a global information and communication technology company. The case ends with the location decision between Tokyo, Japan, downtown San Francisco or Sunnyvale, California, regarding establishing a small unit for the purpose of institutionalizing Fujitsu's open innovation journey. Mohi Ahmed, together with Mikito Kiname and Tango Matsumoto, embarked on the journey to strengthen Fujits...Starting at €8.20