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NIO: Developing a Business Model in China
Xiangyang Ma; Zeng Wang; Tieshan Li; Xianyi Li; Xiaomei LiCase IVEY-9B19M109-EEntrepreneurship, StrategyBy 2018, NIO Inc. was more than just a car company. By providing high-performance smart electric vehicles and the ultimate user experience, NIO had shown its commitment to creating a pleasant lifestyle for its users and creating a worldwide “user brand.”Starting at €8.20
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Bosai Minerals:A Journey of “Going Global” Guided by Neo-Confucianism - Teaching Note
Xiaohui Li; Qian Jing; Yifan Xu; Yi Qu; Zeng WangTeaching Note IVEY-W25488-ELeadership and People Management, StrategyTeaching note for product W25487.Starting at €0.00