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Joe Fresh: Ethical Sourcing
Jaana Woiceshyn; Norm Althouse; Nigel GoodwinCase IVEY-9B16M023-EStrategyAfter more than 1,100 people lost their lives in the 2013 collapse of the Rana Plaza garment factory building in Bangladesh, executives of Joe Fresh, a Canadian fashion and lifestyle brand, had to respond. Along with numerous other Western retailers, Joe Fresh had sourced much of its merchandise from the Rana Plaza factory. The disaster evoked an emotional public reaction, ranging from sympathy to outrage. The clothing industry had become a criti...Starting at €8.20