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Seroflo in Nepal: Sustaining Brand Leadership in COVID-19 Times
Servjaeta Verma; Vinay VermaCase IVEY-9B20A080-EMarketing, StrategyIn Nepal, which primarily relied on the use of oral therapy for the treatment of chronic respiratory conditions, Nirparaj Joshi, country manager for Nepal at Cipla Limited (Cipla), had been successful in creating a market plan for the inhaler brand, SerofStarting at €8.20
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Ebola: Managing to Save Lives
IESE InsightArticle ART-2676-EService and Operations ManagementA year after the outbreak of Ebola in West Africa in March 2014, health-care experts are cautiously optimistic that the epidemic appears to be slowing. Although the outlook is brighter than a year ago when the first case was detected in Guinea, there is still a long way to go and many lessons to be learned in managing a crisis of this scale, related to institutional shortfalls, international coordination, engagement with local stakeholders and, m...Starting at €8.20
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Prabhu Bank Limited: The Challenges of Merging with Ailing Banks
Wiboon Kittilaksanawong; Rashmi RegmiCase IVEY-9B20M028-EEntrepreneurship, StrategyIn FY2018–19, Prabhu Bank, an ‘A’ class Nepalese commercial bank, reported its operating profit of Rs1.74 billion, a significant decrease of 34 per cent from the previous year. The bank had aggressively grown through several mergers with local banks. In 2014, it merged with the problematic Kist Bank, and to everyone’s surprise, managed to recover a large amount of bad debts. In 2016, it decided again to merge with another ailing bank, which raise...Starting at €8.20
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Kaffeine: The Nepalese Café Opportunity
Kevin Xo; Zach Hamel; Eric MorseCase IVEY-9B17M084-EEntrepreneurship, StrategyIn early 2013, three young Nepalese entrepreneurs were deciding whether to launch Kaffeine, the first of a large chain of coffee shops, in Kathmandu, the capital city of Nepal. As experienced entrepreneurs, the partners were interested in a recently vacated location near Durbar Marg, a major street and shopping destination in Kathmandu that represented a unique opportunity to build a highly successful coffee chain. Coupled with the increasing tre...Starting at €8.20
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Sun Café & Bar: A Ray of Opportunity
Dominic Lim; Eva XuCase IVEY-9B18M009-EEntrepreneurship, StrategyIn May 2017, the owner and co-founder of the Sun Café & Bar (Sun Café) contemplated the future strategic direction of the restaurant, which offered both Nepalese and continental cuisine. Though Sun Café had shown growth since its opening in 2013, it had not achieved the revenue or brand reputation that the co-founders had hoped for. Facing mediocre financial performance within a fiercely competitive industry, the co-founders wondered where they s...Starting at €8.20
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Ébola: cuando una buena gestión salva vidas
IESE InsightArticle ART-2676Service and Operations ManagementEl ébola se ha cobrado más de diez mil víctimas en apenas un año y durante varios meses la epidemia amenazó con extenderse sin control por todo el mundo. ¿Cuáles han sido los principales errores y escollos en la gestión de la crisis?Starting at €8.20