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Creating Competitive Advantage (Spanish version)
Ghemawat, Pankaj; Rivkin, Jan W.Case HBS-702S03StrategyFirst, to create an advantage, a firm must configure itself to do something unique and valuable. The firm must ensure that, were it to disappear, someone in its network of suppliers, customers, and complementors would miss it and no one could replace it perfectly. The first section uses the concept of "added value" to make this point more precisely. Second, competitive advantage usually comes from the full range of a firm's activities--from prod...Starting at €8.20