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New Business Models in Emerging Markets (Spanish version)
Eyring, Matthew J.; Johnson, Mark W.; Nair, HariArticle HBS-R1101EStrategyMany Western multinationals expect to find most of their future growth in emerging economies. But they have frequently struggled to exploit the opportunity, relentlessly cutting costs and accepting profit margins close to zero. The problem, say the authors, who are all with the innovation consultancy Innosight, is not that these companies can't create viable offerings but that simply transplanting their domestic business models to the new markets...Starting at €8.20