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Unlocking the Wealth in Rural Markets
Kapur, Mamta; Dawar, Sanjay; Ahuja, Vineet R.Article HBS-R1406J-EIn India and other large emerging economies, rural markets hold great promise for boosting corporate earnings. Companies that sell in the countryside, however, face poor infrastructure, widely dispersed customers, and other challenges. To better understand the obstacles and how to overcome them, the authors--researchers with Accenture--conducted extensive surveys and interviews with Indian business leaders in multiple industries. Their three-year...Starting at €8.20