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Zerodha: Sustaining a Leadership Position in India
Vipul Kumar Singh; Sandeep PuriCase IVEY-9B19A048-EEntrepreneurship, Marketing, StrategyIn January 2019, the low-cost brokerage house Zerodha emerged as India’s largest broker by number of customers. From 2014 to 2018, Zerodha's client addition had grown by 200–300 per cent annually; however, the company now needed a strategy to maintain andStarting at €8.20
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Parliamentary Election Impact on Indian Capital Markets
Vipul Kumar Singh; Faisal AhmedCase IVEY-9B14N014-EFinance, StrategyOn the eve of the announcement of the results of India’s 2009 elections, a senior research analyst with a leading brokerage and investment house in India was trying to predict the possible outcomes of the election and to gauge their impact on the stock markets. The analyst wanted to recommend some optimal options strategies to his clients, as the outcome of events such as elections always led to high volatility and consequently high risks and ret...Starting at €8.20