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Youreka Hotel, Amritsar
Shikha Aggarwal; Narain Gupta; Gita BajajCase IVEY-9B14D013-EService and Operations Management, StrategyThe management of the Youreka Hotel in Amritsar, India, was concerned about the hotel’s overall returns relative to its annual operating cost and large initial investment. The new five-star hotel was now up and running and customers had started checking in, but occupancy levels were low. The hotel industry in India was making double-digit margins, but the hotel had not even achieved operational breakeven yet. Of key importance for the operations ...Starting at €8.20