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Innovation's Holy Grail
Prahalad, C.K.; Mashelkar, R.A.Article HBS-R1007N-EStrategyAffordability and sustainability, not premium pricing and abundance, are the new tenets of effective innovation. Westerners are struggling with the shift in mind-set, but a few emerging-market pioneers are showing the way: They're designing inexpensive products and manufacturing them with so little capital and on a scale so vast that their prices-1 cent for a one-minute telephone call, $2,000 for a car-are the lowest in the world. Nowhere is this...Starting at €8.20
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Innovation's Holy Grail (Spanish version)
Prahalad, C.K.; Mashelkar, R.A.Article HBS-R1007NStrategydisrupting business models, as Bharti Airtel did when it shifted its focus from average revenue per user to gross profit and expanded its market reach; modifying existing business capabilities, as Computational Research Laboratories did when it came up with a whole new supercomputer design that used standard components; and creating or sourcing new capabilities, as Lupin did when it reversed the usual drug development process to create an afford...Starting at €8.20