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Striders: Running Toward or Away from Growth
Gayathri Sampath; Akarsh MahendraCase IVEY-9B19M045-EEntrepreneurship, StrategyThe founders of Strider Miles (Striders), a running club headquartered in Mumbai, India, faced a dilemma. Over 14 years, they had built a business based on their love for sport and their own entrepreneurial inclination. The growth of Striders was an outcome of both a growing interest in running for fitness as well as the promoters’ efforts. The founders had, thus far, made minimal investments in fixed assets and marketing and promotion. Going for...Starting at €8.20
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Shrujan: Weaving Long Lasting Threads of Life
Gayathri SampathCase IVEY-9B21M020-EStrategyShrujan, a 50-year-old social enterprise, was started to provide work for villagers following a severe drought in the Kutch region of India. The organization focused on using the villagers’ appreciable skills in embroidery to create and market high-end handicrafts. The products both generated a source of added income for their households and helped to preserve the traditional crafts of the artisans. Shrujan had grown over the years, increasing sa...Starting at €8.20