This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Nokia and Ericsson
Sánchez García, JuliánCase IPADE-C 07 eC 03StrategyNokia and Ericsson never imagined that a lightning storm would decide the battle they were fighting over the cellular phone industry. On the night of Friday, March 17th 2000 a lightning storm hovered above the city of Albuquerque, New Mexico. Lightning struck a Philips building, causing warehouse 22 to catch on fire. Alarms went off immediately, activating the smoke detectors. Less than ten minutes later the fire had been put out, leaving firemen...Starting at €8.20