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Ohmycake.in: Scaling Up by Scaling Back
Nobin Thomas; Abhilash G. NambudiriCase IVEY-9B18M201-EEntrepreneurship, StrategyIn January 2017, the online cake company Ohmycake.in, which was started two years earlier by a young entrepreneur in Kerala, India, ran into trouble after a series of successful experiments. Adding to the company’s problems, customers were becoming more dStarting at €8.20
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From Mug to Mike: The Scale-Up Puzzle
Abhilash G. Nambudiri; Minnu F PynadathCase IVEY-W31817-EEntrepreneurship, StrategySunil Koshy considered himself a “passionpreneur;” after quitting a well-paid job as a software engineer, he chased his passion for singing and founded From Mug to Mike (FMTM), a start-up that helped amateur singers polish their singing skills. Stemming from Koshy’s passion, FMTM had evolved into a business venture with viable products, services, and a scalable business model. To scale up FMTM, Koshy needed to decide whether the business should t...Starting at €8.20