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Toy2R: A Pioneer of Creative Designer Toys in Hong Kong
Kevin Au; Bernard Suen; Daisy WongCase IVEY-9B10M060-EEntrepreneurship, StrategyThe case illustrates the intriguing development path of a famous design entrepreneur in Hong Kong, who was not trained formally as a designer but managed to build an entrepreneurial career out of his hobby of collecting designer toys. This case is suitable for teaching MBA and senior undergraduate students about resources acquisition at the startup, development and expansion stages in an entrepreneurship course. It can also be utilized in product...Starting at €8.20
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Design Careers of Alan Yip and Winnif Pang
Kevin Au; Bernard Suen; Daisy Wong; Na ShenCase IVEY-9B10M063-EEntrepreneurship, StrategyThis case describes how two Hong Kong product designers chose their respective paths and achieved design excellence and celebrity status. The case is suitable for teaching MBA and senior undergraduate students the value of design entrepreneurship in professional services. It is useful for courses in entrepreneurship and innovation management in business and engineering schools. Human resources management or organizational behaviour classes may al...Starting at €8.20