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Ebola: Managing to Save Lives
IESE InsightArticle ART-2676-EService and Operations ManagementA year after the outbreak of Ebola in West Africa in March 2014, health-care experts are cautiously optimistic that the epidemic appears to be slowing. Although the outlook is brighter than a year ago when the first case was detected in Guinea, there is still a long way to go and many lessons to be learned in managing a crisis of this scale, related to institutional shortfalls, international coordination, engagement with local stakeholders and, m...Starting at €8.20
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Regional Strategies for Global Leadership (Spanish version)
Ghemawat, PankajArticle HBS-R0512FStrategyhome base, portfolio, hub, platform, and mandate. Some companies adopt the strategies in sequence, but the most nimble switch from one to another and combine approaches as their markets and businesses evolve. At Toyota, for example, exports from the home base continue to be substantial even as the company builds up an international manufacturing presence. And as Toyota achieves economies of scale and scope with a strong network of hubs, the comp...Starting at €8.20
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The Art of Managing Complementors (Spanish version)
Yoffie, David B.; Kwak, MaryArticle HBS-R0609EStrategyhard power (inducements or coercion to get what you want) and soft power (persuasion through indirect means to get others to want what you want). The authors explain how to build both hard power and soft, illustrate the strengths and limits of each, and offer guidelines for choosing one over the other. Conflict among complementors is inevitable, but together, hard and soft power can help companies manage the dark side of complementor relationshi...Starting at €8.20
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The Classic Traps (Spanish version)
Kanter, Rosabeth MossArticle HBS-R0611CStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Never a fad, but always in or out of fashion, innovation gets rediscovered as a growth enabler every half dozen years. Too often, grand declarations about innovation are followed by mediocre execution that produces anemic results, and innovation groups are quietly ...Starting at €8.20
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How the Best Divest (Spanish version)
Mankins, Michael C.; Harding, David; Weddigen, Rolf-MagnusArticle HBS-R0810FStrategyconsistently able to sell at the right time and in the right way to create the most value for their shareholders.Starting at €8.20
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Creativity and the Role of the Leader (Spanish version)
Amabile, Teresa M.; Khaire, MuktiArticle HBS-R0810GStrategyThe leader's job is not to be the source of ideas but to encourage and champion ideas. Leaders must tap the imagination of employees at all ranks and ask inspiring questions. They also need to help their organizations incorporate diverse perspectives, which spur creative insights, and facilitate creative collaboration by, for instance, harnessing new technologies. The participants shared tactics for enabling discoveries, as well as thoughts on h...Starting at €8.20
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Una alerta para los gigantes de los mercados emergentes
Black, J. Stewart; Morrison, Allen J.Article HBS-R1009JStrategyLos competidores del mundo en desarrollo están aumentando rápidamente. Van a venir a gobernar la economía global? No necesariamente, decir y Negro de Insead Morrison, que argumentan que los gigantes emergentes de hoy en día se ven un montón, como las empresas japonesas en la década de 1990. desde estrellas de Japón ha caído, y el país ya no domina el Global 500 como antes. Sobre la base de 25 años de investigación, los autores encontraron que cua...Starting at €8.20
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How to Give a Killer Presentation (Spanish version)
Anderson, ChrisArticle HBS-R1306KStrategy(1) Frame your story (figure out where to start and where to end). (2) Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it--over and over). (3) Work on stage presence (but remember that your story matters more than how you stand or whether you're visibly nervous). (4) Plan the multimedia (whatever you do, don't read from PowerPoint slides). (5) Put it together (play to your stren...Starting at €8.20
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A Cautionary Tale for Emerging Market Giants
Black, J. Stewart; Morrison, Allen J.Article HBS-R1009J-EStrategyCompetitors from the developing world are rising fast. Will they come to rule the global economy? Not necessarily, say Insead's Black and Morrison, who argue that today's emerging giants look an awful lot like Japanese corporations in the 1990s. Japan's star has since fallen, and the country no longer dominates the Global 500 as it once did. Drawing on 25 years of research, the authors found that four factors drove Japanese firms' early export gr...Starting at €8.20
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Estrategias para atraer inversores
Huy, Q.; Zott, ChristophArticle ART-1604Entrepreneurship, Leadership and People Management, StrategyAl complicarse el acceso a los recursos, muchos directivos ven cómo el mundo que conocían desaparece y deja paso a otro muy diferente. Todos los emprendedores han tenido que enfrentarse al reto de demostrar su solvencia sin poder avalarla con pruebas. Su experiencia resulta muy útil para los directivos que, tal vez por primera vez, han de obtener financiación para los grandes proyectos que impulsarán su carrera profesional. A la hora de atraer a ...Starting at €8.20