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Microsoft Acquires Activision Blizzard: Beating Sony in Gaming and the Metaverse
Rajiv AgarwalCase IVEY-W27700-EStrategyIn January 2022, Microsoft Corporation (Microsoft) announced the acquisition of Activision Blizzard, Inc. (Activision) for US$68.7 billion. With a growing franchise of games, and with Microsoft’s apparent ambitions for the games console market, Activision was an attractive acquisition target. Activision owned some of the most popular games in the world and had a $54 billion market value in 2020. The acquisition would also take Microsoft a step cl...Starting at €8.20