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EatSure: Bringing Surety From the Clouds
Ashima Vardhan; Paaras Bhardwaj; Sourav Garg; Jatin PandeyCase IVEY-W32292-EMarketing, StrategyEatSure was the direct-to-customer platform of Rebel Foods, an internet-based restaurant. EatSure was positioned as a digital food court compared to online food aggregators and other companies in the food-service industry. Sagar Kochhar, chief executive officer of EatSure, had a meeting with his executive team to discuss the company’s goal of reaching fifty million EatSure app users. EatSure had recently reached more than seven million downloads....Starting at €8.20
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Dare2Compete: Competing for the Road Ahead
Ashima Vardhan; Paaras Bhardwaj; Sourav Garg; Jatin PandeyCase IVEY-W25246-EStrategyDare2Compete was a global platform connecting students, professionals, educators, colleges, and companies through innovative challenges, events, and gamified hiring assessments. It catered to two markets—students and companies. For students, it provided iStarting at €8.20