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Cómo conquéistar nuevos mercados con viejas habilidades
Guillen, Mauro F.; Garcia-Canal, EstebanArticle HBS-R1011KStrategyMuchas empresas se mantienen al margen de la competencia global, creyendo que necesitan para desarrollar productos innovadores o marcas líderes antes de aventurarse en el extranjero. El éxito internacional de las empresas españolas como Telefónica, Freixenet, Banco Santander, y ALSA demuestra este tipo de pensamiento totalmente equivocado. Todos ellos se convirtieron en actores globales en sus industrias por sobresalir en las capacidades pasados ...Starting at €8.20
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How to Conquer New Markets with Old Skills
Guillen, Mauro F.; Garcia-Canal, EstebanArticle HBS-R1011K-EStrategyMany firms sit on the sidelines of global competition, believing they need to develop innovative products or leading brands before venturing abroad. The international success of Spanish companies like Telefonica, Freixenet, Banco Santander, and ALSA proves such thinking dead wrong. They all became global players in their industries-by excelling at old-fashioned capabilities. The Spanish firms skipped the risky, expensive strategy of opening their...Starting at €8.20