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ZARA: Fast Fashion
Ghemawat, Pankaj; Nueno Iniesta, Jose LuisCase HBS-703497-EStrategyFocuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously adjusts what it produces and merchandises on that basis. Powered by ZARA's success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. Bu...Starting at €8.20
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Fast Fashion (Spanish version)
Ghemawat, Pankaj; Nueno Iniesta, Jose LuisCase HBS-704S02StrategyFocuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously adjusts what it produces and merchandises on that basis. Powered by ZARA's success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. Bu...Starting at €8.20