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Sheng Siong Supermarket: Building and Sustaining Competitive Advantage
Yi Rong Loh; Ye Jun Lee; Marleen DielemanCase IVEY-9B14M108-EEntrepreneurship, StrategySheng Siong was the third-largest supermarket chain in Singapore. Its chief executive officer co-founded it with his two brothers in 1985. Sheng Siong’s business model was well suited to cater to the price-sensitive and more traditional customer segment in Singapore, with a dominant presence in suburban areas called “heartlands.” It also had a unique corporate philosophy, which was influenced by the personal values of its founding family. However...Starting at €8.20
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Managing the Sibling Partnership: The Ong Group
Marleen DielemanCase IVEY-9B16M157-EEntrepreneurship, StrategyIn 2016, the oldest member of the family business The Ong Group was concerned about the ailing firm that he and his siblings were running. The business had been started in 1957 in Hong Kong by their father. After the death of the father and one of the siblings, the remaining family members needed a plan for the future of the business. Should all of the remaining siblings and their children be allowed to become directors in the family firm? How co...Starting at €8.20