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Tapping the Power of Analogy (Spanish version)
Gavetti, Giovanni; Rivkin, Jan W.Article HBS-R0504CStrategyRecognize the analogy and identify its purpose; thoroughly understand its source; determine whether the resemblance is more than superficial; and decide whether the original strategy, properly translated, will work in the target industry.Starting at €8.20
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Regional Strategies for Global Leadership (Spanish version)
Ghemawat, PankajArticle HBS-R0512FStrategyhome base, portfolio, hub, platform, and mandate. Some companies adopt the strategies in sequence, but the most nimble switch from one to another and combine approaches as their markets and businesses evolve. At Toyota, for example, exports from the home base continue to be substantial even as the company builds up an international manufacturing presence. And as Toyota achieves economies of scale and scope with a strong network of hubs, the comp...Starting at €8.20
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Breaking the Trade-Off Between Efficiency and Service (Spanish version)
Frei, Frances X.Article HBS-R0611EService and Operations Managementdiagnosing the behavioral problem, designing an operating role for customers that creates new value for both parties, and testing and refining approaches for influencing behavior.Starting at €8.20
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Disruptive Innovation for Social Change (Spanish version)
Christensen, Clayton M.; Baumann, Heiner; Ruggles, Rudy; Sadtler, Thomas M.Article HBS-R0612EStrategyHow should executives think about corporate social responsibility? and Why is it that the billions of dollars invested in social sector institutions haven't begun to solve our basic problems? Both articles have smart, original things to say about how business leaders can make a real difference. A company that aligns its strategy with its CSR to invest in disruptive social sector innovations might change the world.Starting at €8.20
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Strategies to Fight Low-Cost Rivals (Spanish version)
Kumar, NirmalyaArticle HBS-R0612FStrategySlashing prices usually lowers profits for incumbents without driving the low-cost entrants out of business. Companies take various approaches to competing against cut-price players. Some differentiate their products--a strategy that works only in certain circumstances. Others launch low-cost businesses of their own, as many airlines did in the 1990s--a so-called dual strategy that succeeds only if companies can generate synergies between the ex...Starting at €8.20
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How Local Companies Keep Multinationals at Bay (Spanish version)
Bhattacharya, Arindam K.; Michael, David C.Article HBS-R0803FStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. A substantial number of local companies in emerging markets have managed to hold their own--or better--in the face of competition from global Goliaths. Bhattacharya and Michael of the Boston Consulting Group show how these domestic Davids have achieved that impress...Starting at €8.20
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Putting the Service-Profit Chain to Work (HBR Classic) (Spanish version)
Heskett, James L.; Jones, Thomas O.; Loveman, Gary W.; Sasser, W. Earl, Jr.; Schlesinger, Leonard A.Article HBS-R0807LService and Operations Managementinvestment in people, technology that supports frontline workers, revamped recruiting and training practices, and compensation linked to performance. They also express a vision of leadership in somewhat unconventional terms, referring to an organization's "patina of spirituality" and the "importance of the mundane." In this article, Heskett, Jones, Loveman, Sasser, and Schlesinger take a close look at the links in the service-profit chain, which...Starting at €8.20
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How to Design Smart Business Experiments (Spanish version)
Davenport, Thomas H.Article HBS-R0902EStrategyManagers regularly implement new ideas without evidence to back them up. They act on hunches and often learn very little along the way. That doesn't have to be the case. With the help of broadly available software and some basic investments in building capabilities, managers don't need a PhD in statistics to base consequential decisions on scientifically sound experiments. Some companies with rich consumer-transaction data - Toronto-Dominion, CKE...Starting at €8.20
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How Emerging Giants Are Rewriting the Rules of M&A (Spanish version)
Kumar, NirmalyaArticle HBS-R0905KStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. While Western companies struggle with mergers and acquisitions, emerging giants like Indian aluminum producer Hindalco are using M&A as their main globalization strategy. That's partly because developing economies grew at near double-digit rates in the past 15 year...Starting at €8.20
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Finding the Right Path (Spanish version)
Capron, Laurence; Mitchell, WillArticle HBS-R1007JStrategyhow to organize for innovation, motivate workers at all levels, sponsor creativity, and wield power effectively.Starting at €8.20