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Henkel Iberica (A) and (B), Teaching Note
Martinez-Jerez, F. Asis; Narayanan, V.G.Teaching Note HBS-107078-EService and Operations ManagementTeaching note to (105-023) and (105-024).Starting at €0.00
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Henkel Iberica (A)
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCase HBS-105023-EService and Operations ManagementIn 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the situation facing Henkel Iberica, the Spanish subsidiary of the German consumer products company Henkel KgaA, with respect to the management of retail promotions. The increasing number ...Starting at €8.20
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Bankinter: Growing Through Small and Medium Enterprises
Martinez-Jerez, F. Asis; Bellin, JoshuaCase HBS-107075-EStrategySurveys the overall sequence of processes needed for the success of a strategy based on customer analytics. In particular, it charts the formulation and implementation of this strategy by a Spanish bank that decided to expand into the Small and Medium Enterprises (SME) segment. Starting with the creation of information necessary for the bank to compete in this segment, it describes the strategic selection of the target customer group, the definit...Starting at €8.20