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General Electric's Expansion in the Middle East
Assem Safieddine; Shadi Rhayem; Ken MarkCase IVEY-9B14M141-EStrategyIn July 2012, a senior manager in the corporate strategy team of General Electric (GE) was wondering what changes he should recommend for its strategic plans in the MENAT region (the Middle East, North Africa, Turkey and Pakistan). First, the senior corporate strategist wanted to get a better understanding of how regional management had succeeded in growing its business despite the barriers it had faced, such as political instability, difficultie...Starting at €8.20