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Launch of the Ford Fiesta Diesel: The World's Most Efficient Car
Francis Spital; David T.A. WesleyCase IVEY-9B10M040-EStrategyThe case describes the challenges faced by Ford and other automobile manufacturers in an era of declining oil reserves and volatile fuel prices. The Ford diesel decision seems to reflect classic thinking constrained by mental models that were developed in a different world. Diesels constitute over 50 per cent of automobile sales in Europe, because fuel is extremely expensive there. If fuel gets extremely expensive in the United States, one would ...Starting at €8.20
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Launch of the Sony PlayStation 3
Gloria Barczak; David T.A. WesleyCase IVEY-9B07A014-EMarketing, StrategyThe PlayStation 3 (PS3) was the successor of the acclaimed PlayStation 2 (PS2), recognized as the world's best-selling video game console with more than 100 million units sold. The unprecedented display of enthusiasm for the PS3 suggested that Sony had another winner on its hands. The company projected sales of six million PS3 consoles worldwide between November 2006 and March 2007, a level that the PS2 took almost a year to reach. Sony's initial...Starting at €8.20
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Polar Challenge
Rosanna Garcia; David T.A. WesleyCase IVEY-9B10A021-EEntrepreneurship, Marketing, StrategyPolar Challenge was a company that offered an annual 320 nautical-mile race to the magnetic North Pole organized by Arctic experts. It had been successful in the United Kingdom, establishing marketing partnerships with the BBC, Sony, Fujitsu and others. Polar Challenge saw the United States market as untapped potential for both sponsors and racers. In 2008, with the centennial of polar exploration approaching in 2009, the company decided to offer...Starting at €8.20
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Arla Foods and the Cartoon Crisis (C)
Henry W. Lane; Mikael Sondergaard; David T.A. WesleyCase IVEY-9B08M007-EStrategyJust as Arla Foods has re-established its reputation in the Middle East, another provocative cartoon is released in a Swedish paper and the communications director of Arla Foods must decide how the company will respond. This is a supplement to Arla Foods and the Cartoon Crisis (A), Ivey product 9B08M005.Starting at €5.74
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Cyberattack: The Maersk Global Supply-Chain Meltdown
David T.A. Wesley; Luis Alfonso Dau; Alexandra RothCase IVEY-9B19M022-EStrategyIn 2017, the new chairman of A. P. Møller-Maersk confronted one of the worst cyberattacks in history, which crippled the company's vast global shipping network that accounted for nearly 20 per cent of global container shipping. NotPetya was a particularly virulent strain of ransomware that, within seconds, destroyed Maersks’s servers and personal computers around the world. Maersk's senior system administrators had warned the company that its net...Starting at €8.20
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Arla Foods and the Cartoon Crisis (A)
Henry W. Lane; Mikael Sondergaard; David T.A. WesleyCase IVEY-9B08M005-EStrategyAfter a Danish newspaper publishes cartoons depicting the Prophet Muhammad, consumers across the Middle East decide to boycott Danish goods. Arla Foods (Arla) is one of Europe's largest dairy companies. Suddenly, it finds itself caught in the middle of a crisis that appears to be beyond its control. Prior to the boycott, the Middle East was Arla's fastest growing region and represented an important component of the company's long-term growth stra...Starting at €8.20
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Arla Foods and the Cartoon Crisis (A) (Spanish Version)
Henry W. Lane; Mikael Sondergaard; David T.A. WesleyCase IVEY-9B08MS005StrategyAfter a Danish newspaper publishes cartoons depicting the Prophet Muhammad, consumers across the Middle East decide to boycott Danish goods. Arla Foods (Arla) is one of Europe's largest dairy companies. Suddenly, it finds itself caught in the middle of a crisis that appears to be beyond its control. Prior to the boycott, the Middle East was Arla's fastest growing region and represented an important component of the company's long-term growth stra...Starting at €8.20
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European Experience (A)
David T.A. Wesley; Henry W. LaneCase IVEY-9B02C031-ELeadership and People Management, StrategyA group of international business majors from a large Boston-area university traveled to Spain, France and Germany for a yearlong period of study and work. Some of the students described their initial impressions and reactions to living and studying in another country and functioning in another language. Topics discussed include adapting to life in Europe (including language, pace of life, personal space, smoking, local food, sexual norms, person...Starting at €8.20
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Religion in the Workplace: The British Airways Cross Controversy
Alexandra Roth; David T.A. WesleyCase IVEY-9B11C031-ELeadership and People Management, StrategyBritish Airways took a strictly secular approach to religion in the workplace, banning any outward symbols of faith. This policy extended to the wearing of jewellery with religious symbolism. One employee who originally complied with the ban protested after she found out that the company had made accommodations to other faiths, such as allowing Sikhs to wear turbans. She then decided to wear a cross pendant in protest of the company’s perceived d...Starting at €8.20
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YvesCreations LLC: Alex Goes to Hollywood
David T.A. Wesley; Christopher J. RobertsonCase IVEY-9B09M087-EEntrepreneurship, StrategyA young entrepreneur with a passion for filmmaking moved to Los Angeles and set up his own film production. The film, entitled Movin 'In, had many of the ingredients of a successful motion picture. It had an international cast, talented and well-known stars, top rate production value, and a likeable story. However, he soon learned that these were not the only factors required for a successful movie. After years of hard work and an investment of n...Starting at €8.20