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Blizzard Entertainment, Inc.: Politics In Esports
Gerard Seijts; Jana Seijts; Benjamin BigioCase IVEY-9B20C033-ELeadership and People Management, StrategyOn October 8, 2019, Blizzard Entertainment Inc. (Blizzard), a subsidiary of one of the world’s largest video game companies, banned a popular player from participating in future video game tournaments for one year and stripped him of his winnings—a responStarting at €8.20
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Operation Greenwash Gold : Rio Tinto and the Tainted Medals
Jana Seijts; Benjamin BigioCase IVEY-9B13C011-ELeadership and People Management, StrategyRio Tinto, a major multinational mining company, signed a contract with the London Organizing Committee of the Olympic Games and the International Olympic Committee to supply all the gold, silver and copper for medals to be awarded at the London 2012 Olympic Games. Just three months before the opening ceremonies, a coalition of non-governmental organizations, titled Operation Greenwash Gold, combined with labour unions in Canada, Australia and ar...Starting at €8.20
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Nestlé: A Social Media Nightmare (A)
Jana Seijts; Benjamin BigioCase IVEY-9B10M103-EInformation Technologies, StrategyAs the largest food and drink company in the world, Nestlé S.A. prided itself on a solid reputation built over the past 150 years. On March 17, 2010, the chairman of the board of directors was surprised by a YouTube video created by the environmental activist group Greenpeace. The graphic and provocative video criticized Nestlé for its use of palm oil in Nestlé products. It helped Greenpeace make a bold statement: Nestlé products were leading to ...Starting at €8.20
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Nestlé: A Social Media Nightmare (B)
Jana Seijts; Benjamin BigioCase IVEY-9B10M104-EInformation Technologies, StrategyThis case is a supplement to Nestlé: A Social Media Nightmare (A).Starting at €5.74