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Fassler Gourmet Singapore: Innovation from a Crisis
Stephen GraingerCase IVEY-9B13C016-EEntrepreneurship, Leadership and People Management, StrategyMartin Fassler’s dynamic entrepreneurial and innovative skills were evident when he saw an opportunity in the smoked marlin market and started his now-successful company, Fassler Gourmet (FG). After coping with the initial challenges that every new entrepreneur faces, he found success in supplying airlines flying out of Singapore, Bangkok and Seoul with original seafood dishes. Airline travel — and FG’s revenues — were decimated by the Asian Fina...Starting at €8.20