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Lake Eola Charter School: Securing the Brand Through Environmental Analysis
Mary Conway Dato-on; Eileen Weisenbach KellerCase IVEY-9B10M070-EMarketing, StrategyIn late 2009, the principal of the Lake Eola Charter School (LECS) in downtown Orlando, Florida completed a course on nonprofit branding at the Philanthropy & Nonprofit Leadership Center at a local college. She was energized and ready to apply the information she had learned to evaluate the school's competitive position and to determine its level of mission fulfillment and progress toward goals. Well-suited for running a school, with a doctorate ...Starting at €8.20
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Fundación Bringas Hahgenbeck (FBH): Serving the Needs of Mexican Senior Citizens
Mary Conway Dato-onCase IVEY-9B14A005-EMarketing, StrategyThe director of the Fundación Bringas Haghenback (FBH), a non-profit community service organization in Mexico City, was preparing to present alternative market strategies to the board of directors for the three senior citizen homes run by the foundation. She hired a consulting team to research the services and marketing of each home as well as the external environment. She knew the demographic shifts in the Mexican population projected a drastic ...Starting at €8.20
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Fundación Bringas Hahgenbeck (FBH): Serving the Needs of Mexican Senior Citizens (Spanish version)
Mary Conway Dato-onCase IVEY-9B14AS005Marketing, StrategyThe director of the Fundación Bringas Haghenback (FBH), a non-profit community service organization in Mexico City, was preparing to present alternative market strategies to the board of directors for the three senior citizen homes run by the foundation. She hired a consulting team to research the services and marketing of each home as well as the external environment. She knew the demographic shifts in the Mexican population projected a drastic ...Starting at €8.20
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REED: Developing an Entrepreneurial Solution for Adults with Autism
Mary Conway Dato-on; Allie WilkersonCase IVEY-9B18M161-EEntrepreneurship, StrategyIn early 2017, Jill Nadison, the chief executive officer (CEO) of the REED Foundation for Autism (REED Foundation) and executive director of REED Academy in New Jersey, was faced with the difficult decision of selecting among three alternatives to support the academy’s next venture, REED Next. REED Academy, a non-profit school for children with autism, provided innovative, highly individualized education based on principles of applied behaviour a...Starting at €8.20
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Rollins College Nonprofit Leadership and Philanthropy Center: The Importance of Networking
Mary Conway Dato-on; Margaret LinnaneCase IVEY-9B11C023-EEntrepreneurship, Leadership and People Management, StrategyMargaret Linnane had just arrived home from a funders’ meeting where she had been asked questions that nearly challenged the very purpose of her nonprofit organization, Rollins College Philanthropy and Nonprofit Leadership Center (PNLC). She had been unprepared for the tough questions the funders had asked and she knew that she would need to be much better prepared for the next meeting in one month. She needed answers to the funders’ questions in...Starting at €8.20
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Tequila Ambhar: Designing a Growth Strategy for the US Market
Mary Conway Dato-on; Silvia Cacho-ElizondoCase IVEY-9B20A026-EEntrepreneurship, Marketing, StrategyThe chief executive officer of Ambhar Global Spirits LLC joined the company in 2003, when its Tequila Ambhar brand was immersed in financial and image problems. He dedicated himself to reconfiguring the positioning of Tequila Ambhar, establishing it as a product of high quality and sophistication for knowledgeable consumers. With this conviction, he worked closely with a tequila industry consultant to modify product and marketing components and p...Starting at €8.20