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Maple Tree Cancer Alliance: Growing Pains
Phoebe Tsai; Andrew WondersCase IVEY-W30172-EInformation Technologies, StrategyKaren Wonders founded Maple Tree Cancer Alliance (MTCA) in 2011 as a non-profit organization in Dayton, Ohio, to improve cancer patients’ quality of life through an individualized exercise program. By early 2020, MTCA had enjoyed significant growth, crossing the geographical and administrative boundaries of several hospital networks in the United States. Funding from hospital networks was contingent upon the efficacy of MTCA’s exercise program, w...Starting at €8.20
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Maple Tree Cancer Alliance: Growing Beyond a Regional Brand
Phoebe Tsai; Andrew WondersCase IVEY-9B20M157-EEntrepreneurship, StrategyIn late 2017, the founder of Maple Tree Cancer Alliance faced a new challenge. In 2011, she had launched the non-profit organization to improve the quality of life for cancer patients by providing them with individualized exercise training programs, nutriStarting at €8.20