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Search results
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Red Flag Software Co., Teaching Note
Oberholzer-Gee, FelixTeaching Note HBS-707547-EStrategyTeaching note to 706428.Starting at €0.00
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Alibaba's Taobao (A) & (B), Teaching Note
Oberholzer-Gee, Felix; Wulf, Julie M.Teaching Note HBS-712477-EStrategyTeaching Note for 709-456 and 709-457.Starting at €0.00
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Ringier - Building a Digital-Age Media Company
Oberholzer-Gee, FelixCase HBS-713423-EStrategyOverview of the strategic re-orientation and diversification of Ringier a Swiss based media company as they confront the challenges of staying competitive and profitable in the new and increasingly digital media landscape.Starting at €8.20
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Alibaba's Taobao (A)
Oberholzer-Gee, Felix; Wulf, Julie M.Case HBS-709456-EStrategyExamines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once dominant eBay, the world's largest consumer marketplace. However, the company had little revenue because it offered services free of charge.Starting at €8.20
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Alibaba's Taobao (B)
Oberholzer-Gee, Felix; Wulf, Julie M.Case HBS-709457-EStrategyStarting at €5.74
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Alibaba's Taobao (A) (Spanish version)
Oberholzer-Gee, Felix; Wulf, Julie M.Case HBS-714S01StrategyExamines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once dominant eBay, the world's largest consumer marketplace. However, the company had little revenue because it offered services free of charge.Starting at €8.20