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WineDirect: Supply Chain Management in the U.S. Wine Industry
Rapp, Alyssa; Foroughi JaclynCase SGSB-GS45B-EService and Operations ManagementIn late May 2009, New Vine Logistics (“New Vine”), a Napa-based wine shipping and fulfillment company, abruptly closed its doors, leaving hundreds of clients scrambling for information on their orders and inventory. Six days after New Vine’s closure, Inertia Beverage Group (IBG), a provider of solutions for the creation and expansion of online wine marketplaces, agreed in principle to acquire New Vine and provide interim cash funding to revital...Starting at €8.20