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Pearson's Successmaker: Putting the Customer First in Transforming Product Development Processes
T.S. Raghu; Collin SellmanCase IVEY-9B11E040-EInformation Technologies, Marketing, Service and Operations ManagementPearson Plc is an education company that operates worldwide, with headquarters in London, England. Its six primary business units are North American Education, International Education, Professional, The Financial Times, Interactive Data, and Penguin Publishing. The vice president of product management within the Digital Learning division of the North American Education unit based in Chandler, Arizona, begins to transform the product development p...Starting at €8.20