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American University of Beirut Medical Center: Patient Transport
Lina Daouk-Oyry; Dania Baba; Line Reda; Neil Yorke-SmithCase IVEY-9B15D012-EService and Operations Management, StrategyThe patient affairs coordinator is concerned about the rising number of complaints regarding the level of services offered by the transportation teams in the American University of Beirut Medical Center (AUBMC). The center's management team is determined to create an exemplary patient transportation service at AUBMC and consequently launches an investigation supported by a full-scale study to determine better ways of re-engineering these processe...Starting at €8.20
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Infinite Blue... With Finite Budget: Pricing a Cruise in the Aegean
Markakis, MihalisCase OIT-7-EService and Operations ManagementThe Director of Sales of a cruise line, operating in the eastern part of the Mediterranean Sea, is exploring the "crazy" idea of her niece, an MBA student, that the company should offer cruises that are tailored to young people like her. To make a case to her aunt, and help her pitch the idea to the company's CEO, the niece decides to poll her MBA classmates on how much they would be willing to pay for her dream week-long cruise in the Aegean, if...Starting at €8.20