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Kassatly Chtaura: Time to Expand Abroad
Jean-Louis Schaan; Ramzi FathallahCase IVEY-9B15M104-EEntrepreneurship, StrategyIn April 2013, Kassatly Chtaura, a family-owned producer of both alcoholic and non-alcoholic beverages headquartered in Chtaura, Lebanon, faces a dilemma. It is doing very well in terms of revenues and market share and has succeeded in building a strong cash flow. However, the past year’s figures show little growth, and the family is concerned that sales of its syrups, juices, ready-to-drink beverages and wines have reached a plateau. Should the ...Starting at €8.20