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Jadelink and the Luxury Goods Market in China
Kevin Au; Barbara LiCase IVEY-9B08M052-EEntrepreneurship, StrategyThe experienced entrepreneurial chief executive officer (CEO) of Jadelink International Limited was striving to create a modern jewelry brand representing a new perception in jade. The CEO has achieved early success by growing sales rapidly and bringing Jadelink products to Shanghai, the trendiest city in China. But the company wanted to expand business to the Asian and international luxury goods markets. This requires intensive capital to contin...Starting at €8.20
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Operations Strategy at Galanz
Stephen (Chi Hung) Ng; Barbara Li; Xiande Zhao; Xuejun Xu; Yang LeiCase IVEY-9B10D005-EEntrepreneurship, Service and Operations Management, StrategyStarting from a humble beginning of being a manufacturer of down feather products owned by Shunde Township, Galanz Enterprises Group Co. Ltd. (Galanz) had transformed itself into a world class manufacturer of microwave ovens producing about 50 per cent of the global output in 2003. This case describes the competitive and operational strategies that Galanz used to achieve such a meteoric growth. The company started out with a clear competitive str...Starting at €8.20