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Ttech (C) in 2018: Hitting the Gas Pedal
Robert SiegelCase SGSB-SM 185C-EStrategyAn update on TTTech after the (B) case from the period 2010-2013Starting at €5.74
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Bitmovin Inc.: A Start-Up Goes Global
Dietmar SternadCase IVEY-9B20M140-EEntrepreneurship, StrategyBy the second quarter of 2018, the chief executive officer (CEO) of the online video technology company Bitmovin Inc. (Bitmovin) had propelled the start-up along an aggressive growth path. After founding the company in Austria, he had relocated Bitmovin’sStarting at €8.20
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Ébola: cuando una buena gestión salva vidas
IESE InsightArticle ART-2676Service and Operations ManagementEl ébola se ha cobrado más de diez mil víctimas en apenas un año y durante varios meses la epidemia amenazó con extenderse sin control por todo el mundo. ¿Cuáles han sido los principales errores y escollos en la gestión de la crisis?Starting at €8.20
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Voestalpine AG (A) (Spanish version)
Murray J. Bryant; Brett MatthewsCase IVEY-9B07MS32StrategyVoestalpine AG, a public company located in Linz, Austria, was examining opportunities for growth. The company considers that to meet the needs of its customers, notably automobile, rail and construction, it has to grow. Further, the steel industry in Europe is in a process of consolidation. The company has a very strong balance sheet but due to its ownership structure (35 per cent is owned by the Austrian government), its market value is conside...Starting at €8.20
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Taurion Inc. - Built to Cure an Incurable Disease (VCs)
Liechtenstein, Heinrich; Grabenwarter, UliCase F-874-EEntrepreneurship, FinanceTaurion Inc. is a start-up company established in 2006 and based in Vienna. It specializes in researching the causes of Alzheimer's disease (AD) as well as developing diagnostic tools and targeted drugs to combat it. For several years, the founders of the company - two renowned scientists and a finance professional - have been focusing on the role of one deficient protein present in the brains of Alzheimer's patients, the tau protein, which is b...Starting at €8.20
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The Wise Leader (Spanish version)
Nonaka, Ikujiro; Takeuchi, HirotakaArticle HBS-R1105BStrategyexperiential knowledge that enables people to make ethically sound judgments. Wise leaders demonstrate six abilities. They make decisions on the basis of what is good for the organization and for society. They quickly grasp the essence of a situation and fathom the nature and meaning of people, things, and events. They provide contexts in which executives and employees can interact to create new meaning. Phronetic leaders use metaphors and stori...Starting at €8.20
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Turning a Successful Business Model on Its Head (Spanish version)
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCase HBS-719S15Strategy"Hilti developed many very innovative and successful products over the years, but they paled in comparison with the fleet management business model, which was the most important innovation in Hilti's history." All told, Hilti, which had about 22,000 employees and made about 4.5 billion Swiss Francs (or $4.589 billion USD) in sales in 2015, managed 1.5 million tools under fleet management contracts in 40 countries, resulting in a contract value o...Starting at €8.20
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Hilti Fleet Management (A): Turning a Successful Business Model on Its Head
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCase HBS-717427-EStrategyThis case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers' needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new business model contributed significantly to the success of Hilti, since it sustainably differentiated the company from its competitors. For instance, the adoption of fleet management ...Starting at €8.20
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Hilti Fleet Management (B): Towards a New Business Model
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCase HBS-717465-EStrategyThe (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI.Starting at €5.74
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Hilti Fleet Management (A) and (B), Teaching Note
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanTeaching Note HBS-717507-EStrategyThese notes are meant to accompany Hilti Fleet Management (A): Turning a Successful Business Model on Its Head (717-427) and Hilti Fleet Management (B): Towards a New Business Model (717-465). This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers' needs, Hilti moved from selling power tools to leasing them as a service. The introduction ...Starting at €0.00