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Tristar Hotel Group: Customer Satisfaction and Technology Adoption
Thomas A. Maier; Ken EdwardsCase IVEY-9B20D023-EEntrepreneurship, Service and Operations ManagementKen Edwards, founder and chief executive officer (CEO) of Tristar Hotel Group (Tristar), was reviewing the financial performance for his bustling hotel portfolio. In the spirit of the risk-taking and experimental mindset that Edwards brought to Tristar, aStarting at €8.20