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Somedia: Diversification by Leveraging Resources and Capabilities
Niklaus Leemann; Dominik K. KanbachCase IVEY-W27193-EEntrepreneurship, StrategyIn 2018, the legacy business of Somedia AG (Somedia)—traditional media such as newspapers, radio, and TV—was in structural decline. While its business portfolio still delivered positive financial results, it became clear that this would only be the case for a few more years. Susanne Lebrument and Thomas Kundert, the two main figures in charge as this pivotal moment in the firm’s history emerged, tasked themselves with finding new business areas t...Starting at €8.20