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IKEA: Becoming a Circular Business
Matthew Wilson; Kerstin HeilgenbergCase IVEY-W27342-EService and Operations Management, StrategyGlobal furniture giant Inter IKEA Systems B.V. (IKEA) announced its intent to become a circular and climate-positive business by 2030. In order to achieve these goals, the company had to find ways for consumers to cycle end-of-life products back to its facilities. IKEA was implementing this process—known as reverse logistics—via international sell-back and leasing programs. It was unclear, however, if the company’s efforts would be enough to make...Starting at €8.20