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Rebel Foods: Disrupting the Food and Beverage Industry in India
Boishampayan Chatterjee, Anindo Bhattacharjee, Arshia KaulCase IVEY-W32158-EService and Operations Management, StrategyRebel Foods (Rebel) was the world’s largest internet restaurant company, with 45 food brands and 450 kitchens in 10 countries. As Rebel scaled up, they were gradually venturing into the business-to-business (B2B) space by partnering with other food brands. Their transition to a B2B model, although necessary, had some challenges. As their reliance on third-party food delivery partners continued to drive up costs, Rebel considered how to better int...Starting at €8.20