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Time is of the Essence: JP Landgoed Overcoming Challenges in the Citrus Industry
Alicia Fourie, Marianne MattheeCase IVEY-W34907-EStrategyJ P Landgoed (PTY) LTD (J P Landgoed), a mandarin fruit farm in Limpopo, South Africa, was founded by Cobus Beetge in 2014. The firm grew from a few mandarin trees to a well-established export-oriented company. In July 2021, at the peak of the harvest season, Beetge received an email from the Citrus Growers Association of South Africa. The email stated that although port activities in Durban had resumed and the port was fully operational capacity...Starting at €8.20