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Danimal in South Africa: Management Innovation at the Bottom of the Pyramid
Verity Hawarden; Helena BarnardCase IVEY-9B10M099-EEntrepreneurship, StrategyThis case focuses on management innovation in the South African dairy industry, describing how an innovative new yoghurt product, Danimal, was created specifically for the market at the base of the pyramid. It explains how management of the product line embodied the various innovation opportunities and challenges presented. The concept was initially introduced in order to assess the feasibility of profitably servicing this market. However, the pr...Starting at €8.20
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Microsoft South Africa: Corporate Entrepreneurship and Innovation
Helena Barnard; Jonathan MarksCase IVEY-9B14M161-EEntrepreneurship, StrategyA new managing director of Microsoft South Africa was appointed in 2007 at a low point in Microsoft South Africa’s dominance of the software industry. He set out to address the issues by focusing on four pillars: people (employees), partnerships, revenue and local relevance. The latter included regulatory compliance requirements regarding social transformation and meeting the stringent Broad Based Black Economic Empowerment codes. The managing di...Starting at €8.20
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Deposita - Whether to Dominate the Value Chain or Not
Helena BarnardCase IVEY-9B08M072-EEntrepreneurship, StrategyPost-Apartheid South Africa has been characterized by high levels of crime, but also by sustained increases in the income levels of the previously disadvantaged black community. Cash is the preferred method of payment for new entrants into an economy, but it is also an attractive target for criminals. Deposita has seized the business opportunity presented by this tension, and developed an automated banking machine, basically an ATM in reverse. As...Starting at €8.20