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Tassal Group Limited: From Salmon to a Broader Seafood Market
Wiboon Kittilaksanawong; Deborah Lea BroadbyCase IVEY-9B19M054-EEntrepreneurship, StrategyIn July 2015, Tassal Group Limited (Tassal) announced the acquisition of De Costi Seafoods Company (De Costi) in a combination deal of cash and shares. The acquisition would allow Tassal to address a A$4.3 billion Australian seafood market that was much larger than the previously addressable salmon market of $700 million. Tassal had previous experience in species diversification. However, the environmental impacts of its major operations in Macqu...Starting at €8.20