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Dongfeng Nissan's Venucia (A)
Reinhardt, Forest L.; Yamazaki, Mayuka; Donovan, G.A.Case HBS-714014-EStrategyThe (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information a...Starting at €8.20
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Dongfeng Nissan's Venucia (C)
Reinhardt, Forest L.; Yamazaki, Mayuka; Donovan, G.A.Case HBS-714016-EStrategyThe (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information a...Starting at €5.74
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Swire Beverages: Implementing CSR in China
Marquis, Christopher; Donovan, G.A.; Chu, Yi KwanCase HBS-410021-EService and Operations ManagementSwire Beverage, the largest Coca-Cola bottler in China, recently created a corporate social responsibility (CSR) organization to oversee environmental, community, health and safety initiatives at the companies' nine bottling plants in China. The case considers organizational design decisions in setting up the committee to oversee the diverse CSR initiatives that occurred in the dispersed plant locations, and the ongoing work to better connect CSR...Starting at €8.20
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Dongfeng Nissan's Venucia (B)
Reinhardt, Forest L.; Yamazaki, Mayuka; Donovan, G.A.Case HBS-714015-EStrategyThe (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information a...Starting at €5.74