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Masschallenge, Inc.: Launching a Non-profit Business Accelerator (A)
Gordon K. Adomdza; David T.A. WesleyCase IVEY-9B13M013-EEntrepreneurship, StrategyMassChallenge Inc. is a large non-profit startup accelerator that connects new ventures with other stakeholders within an established business ecosystem. For this new company to engage stakeholders in the numbers envisaged and create a crowd-sourced deal management system, the founders need to develop a model that brings in as many quality or attractive startups as possible. Instead of taking equity in participating ventures as traditional accele...Starting at €8.20
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Launch of the Ford Fiesta Diesel: The World's Most Efficient Car
Francis Spital; David T.A. WesleyCase IVEY-9B10M040-EStrategyThe case describes the challenges faced by Ford and other automobile manufacturers in an era of declining oil reserves and volatile fuel prices. The Ford diesel decision seems to reflect classic thinking constrained by mental models that were developed in a different world. Diesels constitute over 50 per cent of automobile sales in Europe, because fuel is extremely expensive there. If fuel gets extremely expensive in the United States, one would ...Starting at €8.20
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Knauf Gips Iran and the Green Revolution (B)
David T.A. WesleyCase IVEY-9B14M092-EStrategySupplement to 9B14M091.Starting at €5.74
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Arla Foods and the Cartoon Crisis (A) (Spanish Version)
Henry W. Lane; Mikael Sondergaard; David T.A. WesleyCase IVEY-9B08MS005StrategyAfter a Danish newspaper publishes cartoons depicting the Prophet Muhammad, consumers across the Middle East decide to boycott Danish goods. Arla Foods (Arla) is one of Europe's largest dairy companies. Suddenly, it finds itself caught in the middle of a crisis that appears to be beyond its control. Prior to the boycott, the Middle East was Arla's fastest growing region and represented an important component of the company's long-term growth stra...Starting at €8.20
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The 2006 World Cup: Mobile Marketing at adidas (A)
Andy Rohm; Fareena Sultan; David T.A. WesleyCase IVEY-9B07A016-EMarketing, StrategyThe manager of Mobile Media for adidas International is debating what to do, given the sparse amount of traffic to date at the adidas FIFA World Cup mobile portal. By February, there had been only 3,000 visits to the mobile site, compared to the one million visits predicted earlier based on the previous success of a Lucas Films Star Wars mobile campaign. Given that the World Cup is a global event viewed by millions of people in person and more th...Starting at €8.20
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Hips Feel Good - Dove's Campaign for Real Beauty (Spanish version)
Thomas Gey; Nick Nugent; David T.A. WesleyCase IVEY-9B07AS010Marketing, StrategyDove is one of Unilever's better-known personal care brands. It has significant top-of-mind awareness among women in many countries. In an attempt to increase sales volume by 80 per cent, Unilever re-launched Dove in 2004. The campaign asks the question What is real beauty? and attempts to redefine it in ways that challenge commonly portrayed stereotypes. This case examines the re-launch of Dove, Unilever's well-known international personal care ...Starting at €8.20
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Launch of the Sony PlayStation 3
Gloria Barczak; David T.A. WesleyCase IVEY-9B07A014-EMarketing, StrategyThe PlayStation 3 (PS3) was the successor of the acclaimed PlayStation 2 (PS2), recognized as the world's best-selling video game console with more than 100 million units sold. The unprecedented display of enthusiasm for the PS3 suggested that Sony had another winner on its hands. The company projected sales of six million PS3 consoles worldwide between November 2006 and March 2007, a level that the PS2 took almost a year to reach. Sony's initial...Starting at €8.20
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Arla Foods and the Cartoon Crisis (A)
Henry W. Lane; Mikael Sondergaard; David T.A. WesleyCase IVEY-9B08M005-EStrategyAfter a Danish newspaper publishes cartoons depicting the Prophet Muhammad, consumers across the Middle East decide to boycott Danish goods. Arla Foods (Arla) is one of Europe's largest dairy companies. Suddenly, it finds itself caught in the middle of a crisis that appears to be beyond its control. Prior to the boycott, the Middle East was Arla's fastest growing region and represented an important component of the company's long-term growth stra...Starting at €8.20
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Trout Farming in Peru: The Lake Titicaca Decision
Christopher J. Robertson; David T.A. WesleyCase IVEY-9B07M003-EEntrepreneurship, StrategyFaced with capacity constraints at the company's river fed facilities, the president and general manager of Piscifactorias de los Andes (Piscis), the largest trout farming company in Peru, is considering an option to create a trout farm on Lake Titicaca. Although Titicaca was the largest lake in South America and was in many ways ideally suited to trout farming, all previous attempts to commercialize the lake's fishery had failed. In addition, Pi...Starting at €8.20
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Polar Challenge
Rosanna Garcia; David T.A. WesleyCase IVEY-9B10A021-EEntrepreneurship, Marketing, StrategyPolar Challenge was a company that offered an annual 320 nautical-mile race to the magnetic North Pole organized by Arctic experts. It had been successful in the United Kingdom, establishing marketing partnerships with the BBC, Sony, Fujitsu and others. Polar Challenge saw the United States market as untapped potential for both sponsors and racers. In 2008, with the centennial of polar exploration approaching in 2009, the company decided to offer...Starting at €8.20