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1-800-Flowers.com: Collaborating with Suppliers
Jayashankar SwaminathanCase IVEY-9B17D003-EEntrepreneurship, Service and Operations Management1-800-Flowers.com was a market leader in the floral gift industry, offering solutions for everyday gift needs as well as for special occasions. The U.S. company’s mission was to “deliver smiles” to its customers by designing and delivering innovative and valuable gifts. 1-800-Flowers.com had a very good brand in terms of floral distribution. However, the online market for flower and gift sales was changing rapidly, presenting new opportunities fo...Starting at €8.20