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Marble Slab Creamery: The Weighing Decision
John S. Haywood-Farmer; Emily Hubling; Azim RemaniCase IVEY-9B09D008-EEntrepreneurship, Service and Operations ManagementA current franchisee of Marble Slab Creamery (producer of the self-proclaimed Freshest Ice Cream on Earth) was set to open his second location in Waterloo, Ontario. In a recent phone conversation with Marble Slab's Canadian president, the contentious issue of the corporate ice-cream weighing policy had come up. The franchisee was convinced that his managerial abilities and the growth potential of the new location would result in an ultimately suc...Starting at €8.20